Mobile apps have now become synonymous with our daily routine, where we just cannot do without the right apps in our smartphones. Be it to connect with friends, play games or just to browse the internet, we are very much dependent on the apps.
So, you can be assured that there is a huge demand for your app in the market, given that it’s based on a nice concept and is unique from competitors.
There are already millions of apps on the app market, many of which might be providing similar services as your business. So how can you expect your app to distinguish or why should users download your app when there are better options out there? Naturally, you need to come up with a unique and brilliant app idea for your target audience.
But, if you are still not getting users and downloads even after building a nice and in-demand app, then the problem must be with your app marketing strategy. Consider hiring the help of professional app developers.
The first step is to identify the problem. Generally, there can be one or more of the following 4 reasons for an app to fail.
Too Common or Unoriginal
As mentioned before, your app needs to be unique and different from the competitors in order to attract the user’s attention. Even if you are building an app on an existing/popular concept, make sure it’s unique in its own way.
If what your app is offering is already being offered by several other apps, many of which are well-established, why would someone even consider downloading or using your app?
This is why it’s important to research the market properly before you come up with an idea for your mobile app. You need to research all the existing apps that are the same or in any way similar to the one you’re looking to develop. Then, you need to find out what these apps are lacking and/or what the target audience in your industry wants on an app.
And voila! You’re ready to build an app that is not like others and offers plenty of value to the users.
Besides creating an app that no one wants, another major mistake you can do with app development is not giving proper attention to user-friendliness. In other words, you end up building an app that’s not very easy or fun to use.
Suppose you manage to find the most unique and brilliant app idea and add all the state-of-the-art features and functionalities to your app, but, in the meantime, you forgot about usability. In a bid to make your app stand out from the competition, you added too many technical features, most of which your users can’t even understand let alone use.
For example, you may have added a menu option that doesn’t make it easy to navigate or an advanced search option that is too technical to use.
So, what do you expect your users to do? They will simply get frustrated and leave your app for good.
When building an app, user-friendliness should be one of your priorities. Your mobile app should be super easy to use and navigate and quick to load. Design it such that anyone, even a child, can easily use it.
Not taking the time to optimize your app may lead to poor user experience and app performance.
App optimization refers to the act of improving an app to make it more friendly to the end-users and search engines. This includes making your app more user-friendly, responsive, easy to use, better looking, fast to load and update the content to be fresh, unique, and information-rich.
It’s also important to regularly update your app with the new features and based on the recommendations of the existing users. App reviews can be quite helpful in this regard. So, make sure to carefully read each and every review for your app on the App Store and properly respond to them. Consider users’ opinions and recommendations while updating your app, removing the bugs, and adding new features.
Poor or No Marketing
Another very common mistake that app developers and owners make is not paying sufficient attention to the marketing of their app.
You cannot simply launch an app and expect it to start getting hundreds of downloads on its own, especially when there is already huge competition in your industry. You need to go out and tell potential users about your new app, ask them to try it out, and spread the word. In other words, you need to market the app.
Post-launch marketing and communication will help your app reach its target audience and make users download and try your app. App Store optimization and mobile app marketing are some of the techniques you can try.
App Store Optimisation (ASO) is the process of improving the app store ranking of your app for relevant search queries. This can be achieved through review optimization, app optimization, updates, better features, user-friendliness, etc. An ASO agency can also help you get some good quality links to improve both the popularity and ranking of your app.
App marketing simply refers to the process of marketing/promoting your app to target users. You can do it yourself or hire dedicated iPhone developer for the business. It involves promoting the app on social media, forums, QA websites (like Reddit and Quora), PR & media platforms, and content marketing to spread the word about your new app and get more and more people to download and try it.